enriv · brand book

The brand, as it stands right now.

A living snapshot of enriv’s identity — palette, type, wordmark and voice — exactly as it ships on the live site today. Not a finished system: a designer is polishing the logo and embellishments, and the name itself is under review.

⚠️ Two things in flux. (1) The name “enriv” may change — there’s a separate impact audit (NAME-CHANGE-AUDIT.md) of everywhere a rename touches. (2) The site chrome is the calm “v2” palette (cream + teal); the coral wordmark is newer and the chrome hasn’t been re-themed to it yet. Both are shown below honestly.

Wordmark

Current mark: the enriv lowercase wordmark with a coral glyph. Navy/ink on light; white on dark.

Master vectors live in brand/wordmark/ + docs/wordmark-*.svg. App/PWA icons: docs/assets/icon-{180,192,512}.png + maskable; favicon docs/favicon.ico. Designer to revisit the mark + an icon set.

Colour — site chrome (calm v2, live)

Colour — wordmark accent

The coral + near-black of the current logo. Used on the mark and favicon; the wider UI has not been re-themed to these yet.

Typography

Display

Argent CF

Headlines, place names, panel titles & stat numbers. Regular weight, sentence case, calm editorial serif. Adobe Fonts kit woa8qtm, family argent-cf; fallback Georgia.

Body

American Typewriter

Body copy, itinerary entries, captions — the traveller’s-notebook voice. 400/600. Native on Apple; fallback Courier Prime elsewhere.

Rule: Argent CF never below ~14px; American Typewriter never as buttons/nav. Headline treatment = solid deep-teal on key words — no gradients, no neon.

Voice

Confident, plain, lightly wry. The traveller is the hero; the worker and operators are staff. en-AU spelling, short sentences.

Spend a fact where they spend an adjective. Replace adjective stacks with verifiable specifics — a date, a name, a number, one good anecdote (anti-fabrication: specifics come from the data, never invented).
One borrowed credential per site (UNESCO-listed, best-preserved X), one concrete artefact per stop. Never two.
Place first, atmosphere second. State logistics plainly with hours — no euphemism for a long transfer.
Lightly wry, once per page max. The worker did the planning, but say “Built your three days”, not “our AI generated”.
Honest about what a place offers — no surfing in Switzerland.

Banned phrases: wanderlust · hidden gem(s) · nestled · boasts · breathtaking · bucket list · quintessential · immerse yourself · a feast for the senses · steeped in history · no exclamation marks · no two adjectives on one noun.

Mood & positioning

Relaxed, peaceful, coastal — an editorial atlas, not a tech demo. The product is a travel passport + trip designer: honest-luxe, grounded in an overwhelming, sourced dataset for every country. The value is craft and truth, not hype.

Legacy (archived): a v1 “machine-intelligence” theme — navy #011542 / mint #AFFFF7 / Manifold Extended CF — is retired (kept under colours_legacy_v1 in brand/brand-tokens.json). Do not use it.

Source of truth: brand/brand-tokens.json, brand/voice-itinerary-copy.md. Living document — last refreshed from the live site 2026-06-28.
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